TR：1）單純：只抓一個點； 2）極致：不留余地，將它推向頂峰。個人認為相比于 LEVI'S “直”系列等其它廣告，這套創(chuàng)意算是比較一般。


Type Of Advertisement: Newspaper
Category: Clothing, Footwear & Accessories
Title: SLIM FIGURES 
Advertiser: LEVI STRAUSS & CO. INDIA
Product or Service: LEVI'S SLIM JEANS
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Creative Director: Senthil Kumar/Agnello Dias/Bruce Matchett
Copywriter: Karan Amin/Prahlad Nanjappa
Art Director: Hital Pandya/Vivek Kakkad
Illustrator: Nilesh Naik
Account Supervisor: Jaskaran Kapany/Anuj Kacker