TR:OLAY一直以讓女性突破年齡變得更年輕為品牌訴求，這個(gè)系列的創(chuàng)意的精髓是把年齡40概念化，通過(guò)抽象成既傳達(dá)品牌感受又具趣味性的符號(hào)傳達(dá)品牌主張和產(chǎn)品特性。與SONY WALKMAN的音符系列和Nicorette Gum 戒煙口香糖廣告里的香煙人有異曲同工之妙，把消費(fèi)者的期許轉(zhuǎn)化成可親可感可知的元素，會(huì)心一笑間把廣告主張滲透進(jìn)消費(fèi)者心里。





Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser's Supervisor: Sanja Zanelli/Rabi Sweidan