TR：AXE的品牌主張相信大家已經(jīng)很了解了。這是一個以“GET A GIRLFRIEND”為核心概念的廣告運(yùn)動，包括一系列的平面和一條“玩硬幣”的影視片。改天分享影視片，這里獲獎的是平面作品。




Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: UNILEVER SA HOME & PERSONAL CARE
Product or Service: AXE DEODORANT
Entrant Company, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser's Supervisor: Lynn Madeley