TR

文案是：Why take unnecessary risks at work?   
為什么要讓“工作”有那么多不必要的危險(xiǎn)？

強(qiáng)調(diào)ABS、安全氣囊等安全保護(hù)已成為VOLKSWAGEN CADDY的標(biāo)準(zhǔn)配置 ，與去年獲獎(jiǎng)的“危險(xiǎn)不再來自地面”異曲同工。







Type Of Advertisement: Newspaper and Magazine
Category: Other Vehicles, Auto Products & Services
Title: AQUARIUM
Advertiser: VOLKSWAGEN COMMERCIAL VEHICLES
Product or Service: SECURITY & SAFETY FEATURES
Entrant Company: DDB PARIS
Country: FRANCE
Advertising Agency: DDB PARIS
Country: FRANCE
Creative Director: Alexandre Herve/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Account Supervisor: Herve De Labriffe/Philippe Jourdain
Advertiser's Supervisor: Julie Regis/Boris Langlois
Other Credits: Art Buyer M. Rolland/Strategic Planner M. Corbusier