SLEEPLESS CAKE STORE

睡不著蛋糕店

From concept to empire, to become an active creative city-premier creative brand-ready for JIMUU。JIMUU plot tailored "sleepless cake shop", through a full set of visual performance beyond the Wuhan level, and the concept of a monthly The overall planning / implementation, to ensure that the virtual brand far away from those who operate for a long time industrial organization more texture, more system, even more attention.

從空有概念，到成為活躍江城，首屈一指的創(chuàng)意品牌——隨時關(guān)張為積慕JIMUU量身企劃的「睡不著蛋糕店」,通過遠(yuǎn)超武漢水準(zhǔn)的全套視覺表現(xiàn)，和每月一場的概念總策劃/執(zhí)行，確保了這個虛擬的品牌要遠(yuǎn)比那些運營多時的實業(yè)機構(gòu)更有質(zhì)感，更成體系，更受矚目。

JIMUU×Today Today, with ABSOLUT VODKA's sponsorship,the first vocal 「can not sleep the cake shop」has captured the attention of high-quality visitors from the very beginning.

積慕JIMUU×Today 今天，外加ABSOLUT VODKA 伏特加的贊助，讓首次發(fā)聲的「睡不著蛋糕店」，一開始就俘獲了優(yōu)質(zhì)客群的注意力。

睡不著蛋糕店第一場活動物料

Sleepwalking

Bookstore

書屋夢游記

The second theme activity, "Sleepwalking in a Bookstore",which is unable to sleep at the cake shop, is a creative project aimed at the specific environment of the Cheers Bookstore. The brand is upgraded through visual presentation and game planning. This is a spontaneous participation of urban youth, queuing up for two hours late at night activities.

睡不著蛋糕店的第二場主題活動——「書屋夢游記」針對卓爾書店的特定環(huán)境作創(chuàng)意策劃，通過視覺表現(xiàn)和游戲策劃將品牌升級。這是一場城市青年自發(fā)參與、深夜排隊兩小時的活動。

睡不著蛋糕店第二場活動物料

Drunk

Autumn Night

秋風(fēng)沉醉的夜晚

This is the third episode of "Can not Sleep Cake Shop,"and we are on the Yangtze River, where everyone finds it incredible.The sleepy thoughts rippling on the vast river, inspired by the sweetness of cake and performance art, romantic evening.

這是「睡不著蛋糕店」的第三場，我們開在了所有人都覺得不可思議的長江上。把睡不著的思緒蕩漾于廣闊的江面，在蛋糕的香甜和行為藝術(shù)的啟發(fā)中，收獲浪漫夜晚。

睡不著蛋糕店第三場活動物料

Not Automatic Emotional

Vending Machine

不自動情緒售賣機

In less than three months, through the all-out planning and execution at any time, the IP of "Can not Sleep Cake Shop" is now open to commercial cooperation and naming it and has developed the brand's original product, not a vending machine.

三個月不到的時間，通過隨時關(guān)張的全方位策劃、執(zhí)行，「睡不著蛋糕店」 的IP 現(xiàn)已對外開放商業(yè)合作、冠名，并開發(fā)了品牌旗下的原創(chuàng)產(chǎn)品―不自動售賣機。

睡不著蛋糕店不自動情緒販賣機

睡不著蛋糕店活動視頻：

https://v.qq.com/x/page/d0535f6v1cb.html?

Production：ONOFF 隨時關(guān)張