項(xiàng)目名稱：立品繽紛利是封

設(shè)計(jì)： 立品設(shè)計(jì) Leaping Creative

“發(fā)財(cái)立品”源於廣東俚語(yǔ)，寓意財(cái)?shù)录婢叩拿篮米８?。壹系列六款利是封，分別運(yùn)用水波、新竹、煙花及風(fēng)、燕、魚等傳統(tǒng)新春元素。設(shè)計(jì)概念來源於六個(gè)新年祝願(yuàn)：風(fēng)生水起、步步高升、鵬程萬裏、春風(fēng)得意、花開富貴、年年有余。利是封選用立品品牌色熒光紅、不同層次的藍(lán)色及燙金的大膽撞色組合。

The bold design of the set of red-pockets has its idea drawn from “發(fā)財(cái)立品”， a popular Cantonese saying during Chinese New Year that indicates the good wishes for both prosperity and integrity. We introduce the traditional elements of Waves, Bamboos, Fireworks, Wind, Swallows and Fishes, while adapting fluorescent magenta color together with gilding, with the intention of presenting a distinctive image of traditional red-pockets.