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防艾滋病公益廣告:"Do you choose it?"













TR



艾滋病的醫(yī)學(xué)全名為“獲得性免疫缺陷綜合征” (Acquired Immune Deficiency Syndrome -- AIDS) ,是人體感染了人類免疫缺陷病毒(HIV,又稱艾滋病病毒)所導(dǎo)致的傳染病。通俗地講,艾滋病就是人體的免疫系統(tǒng)被艾滋病病毒破壞,使人體對(duì)威脅生命的各種病原體喪失了抵抗能力,從而發(fā)生多種感染或腫瘤,最后導(dǎo)致死亡的一種嚴(yán)重傳染病。這里有詳細(xì)說明... ...





This campaign is from last year and it's from Ireland.

"Do you choose it?" is a joint sexual health campaign between Dublin AIDS Alliance and Red Ribbon Project Limerick, which aims to enable safer sexual negotiation among 18 to 35 year olds. This initiative poses questions to promote dialogue and increase awareness of HIV and other Sexually Transmitted Infections.

The campaign contains a tv-spot, posters, flyers, beer mats, post cards, the website doyouchooseit.com and much more.

Agency form  



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