誰將在Martin Sorrell之后, 執(zhí)掌這家全球第2大廣告?zhèn)鞑ゼ瘓F(tuán)呢?

最近出席在中國舉辦的世界財(cái)富論壇的Sorrell先生在與英國《每日電訊》的采訪中表示“他的繼任者將最可能來自WPP內(nèi)部”。

曾經(jīng)表示過“愛廣告甚于生命”的索羅爾爵士（實(shí)際上他的官方中文名是“蘇銘天”）今年已經(jīng)62歲。他在采訪中表示，“未來的管理層的領(lǐng)導(dǎo)風(fēng)格和他的風(fēng)格可能不同”，因?yàn)樽鳛閯?chuàng)業(yè)者的他顯然不可能拿同樣的標(biāo)準(zhǔn)要求繼任者。

短小精悍的Martin Sorrell自1985年離開彼時(shí)處于顛峰時(shí)期的Saatchi & Saatchi，購入當(dāng)時(shí)與廣告行業(yè)八竿子打不著的上市公司“Wire and Plastic Products”，而后更名為“WPP”，而后，這位前財(cái)務(wù)總監(jiān)展開其輝煌的“購物之旅”，成功地把廣告歷史上眾多赫赫有名的公司納入旗下--奧美（Ogilvy &Mather）、智威湯遜(J.Walter Tompson)、揚(yáng)雅（Young & Rubicam），達(dá)彼斯（Ted Bates）以及精信集團(tuán)（Grey）。目前已經(jīng)成為擁有80000多雇員的年?duì)I業(yè)額過百億美金的全球第2家集團(tuán)。這位劍橋和哈佛雙料經(jīng)濟(jì)學(xué)碩士也被認(rèn)為是英國最成功的商人之一，而且憑借其突出的商業(yè)成就獲得英國王室授以“爵士”封號。

盡管目前Martin Sorrell依舊精力充沛，沒有要退休的意思，但是股東們還是希望其能夠盡早明確繼承人。目前比較可能的潛在人選包括集團(tuán)財(cái)務(wù)總監(jiān)Paul Richardson以及奧美全球首席執(zhí)行官Shelly Lazarus女士。

"Now i still on top", yah, SIR

背景資料：
Paul Richardson
Finance director, WPP Group

Paul Richardson became Group finance director in 1996 after four years as director of treasury. He is responsible for the Group's worldwide functions in finance, information technology, procurement and property. Previously with the central finance team of Hanson PLC, he is a non-executive director of Chime Communications PLC and STW Communications Group Limited in Australia.

Shelly Lazarus
Chairman & Chief Executive Officer, Ogilvy & Mather Worldwide

Shelly started at Ogilvy when the agency's legendary founder, David Ogilvy, still walked the halls, and preached that the purpose of advertising is to build great brands. David Ogilvy was ahead of his time in his belief that the best way to build brands was to pair big creative ideas with deep consumer insight. But it made sense to Shelly, who had studied psychology as an undergraduate at Smith College and then earned an M.B.A. in marketing from Columbia University (one of only four women in her class).

That she would attain the Chairmanship of Ogilvy was certainly not a foregone conclusion given Shelly's rather unconventional path. After rising through the ranks of account management and playing a pivotal role on many of the agency's signature accounts - including American Express, Kraft and Unilever ?Shelly took the surprising step of leaving the general agency to become the General Manager for Ogilvy & Mather Direct in the US. Her success there led to positions of increasing responsibility, from President of Ogilvy & Mather Advertising in New York (1991), to President of Ogilvy North America (1994), to Chief Operating Officer and President of Ogilvy & Mather Worldwide (1995). She was then named CEO in 1996, and became Chairman in 1997.





from  MadisonBoom| The world filled with Egos