R

與Economist的感應(yīng)燈泡異曲同工。


文案:Without your donation, research will stop
This was a live ambient stunt, to help raise money for MS Research. Built a mini research laboratory with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.

廣告代理: Cummins & Partners, Melbourne, Australia