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[ Euro RSCG 新加坡] Wonderbra 廣告 黃色警戒線 Yellow Safety line



















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This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia



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