[Publicis 馬來西亞] 惠普高級相紙廣告 (HP Advanced Photo paper)
HP Advanced Photo paper quarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper.
Agency: Publicis, Malaysia.
Source: directdaily
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