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Nothing respects the colours of your clothes and preserves their brightness from the flow of time like Ace Gentile does. The idea starts from that statement to tell that Ace Gentile gives a new life to colours at every wash. We tried to give it back throughout a synthetic key-visual that uses the metaphor of blood-flowing under the “skin” of the clothes. The concept is that colours are alive when you wash your clothes with Ace Gentile: a shirt sleeve is outlined by human veins and the headline completes the ad talking of “Lively Colours”.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Federica Facchini
Copywriter: Marco Carucci
Post production: Studio Ros