R

To launch the “Worlds Biggest MINI” - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriter: Hayley Marks
Editor: Will Pickering
Photographer: Fraser Clements