To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.

AGENCY: DDB Sydney
TITLE: GUM BY NUMBERS
EXECUTIVE CREATIVE DIRECTOR: Matt Eastwood
DEPUTY CREATIVE DIRECTOR: Steve Back
ART DIRECTOR: Iggy Rodriguez, Justin Carew, Steele Bonus , Jakub Szymanski
COPYWRITER: Iggy Rodriguez