W+K上海新作, Nokia 諾基亞 E71 New Campaign
諾基亞E71全新TVC、平面及戶外廣告。?此次廣告將帶你進(jìn)入一個(gè)傾聽(tīng)和感受交流的暢想空間。廣告所展現(xiàn)的是忙碌一天中美輪美奐的喧鬧色彩；并通過(guò)與藝術(shù)家的合作，將E71的多重聯(lián)絡(luò)功能在這一美妙的視覺(jué)圖景中完美呈現(xiàn)。?諾基亞新寵E71的定位已從辦公休閑轉(zhuǎn)變?yōu)榈昧Φ纳虡I(yè)助手。它外觀時(shí)尚，匯集了生活中的工作和娛樂(lè)元素。新廣告在延續(xù)諾基亞“connecting people”品牌承諾的同時(shí)，突出了這款手機(jī)對(duì)注重風(fēng)格的消費(fèi)者所產(chǎn)生的影響。平面廣告中呈現(xiàn)的視覺(jué)盛宴，對(duì)于視形式與功能同樣重要的專業(yè)創(chuàng)意人和設(shè)計(jì)人而言無(wú)疑充滿了誘惑。通過(guò)影像展現(xiàn)數(shù)據(jù)的無(wú)形流動(dòng)，使這一戰(zhàn)略性的風(fēng)格之作極富原創(chuàng)性。
The campaign invites you to imagine how communication would sound and feel. It believes that the colourful chaos of a busy day is truly beautiful and through a collaboration with artists, uses visual landscapes to express the E71’s multi-faceted connectivity. ?Already a hit, the E71 has transitioned from business casual to corporate cool. It is a good-looking convergence product that connects the work and play elements of your life. The new campaign celebrates the product’s impact on a more style-discerning clientele whilst not compromising the Nokia brand promise of better “connecting” people”. The rich visuals used in the print work appeal to creative and design professionals who rank form as highly as functionality. Using images to represent data that flows invisibly allows for creative originality in this strategic, style campaign.
CREDITS:
Director: Nick Cohen
Art Director: Justin Hays & Joseph Lau
Copy Writer: Achilles Li & Dan Ouyang
Executive Producer: Kerli Teo
Producer: Serene Chiu Creative
PRODUCTION HOUSE:
Company name: Stink
Director: Marie & Marco ? Psyop
Executive Producer: Mungo Maclagan
Post Producer: Angela Bowen
MUSIC:
Title: Leevi
Composer: Nathan Michel/Gareth Williams
Arranger: Nathan Michel/Gareth Williams
Music Production Co: Human
Publisher: Human
Nokia Campaign Managers: Philip Hickey & Johanna Minnisto
延伸閱讀：其它 w+k 作品
