For the LG spot,from BBH London Director Carl Erik Rinsch tasked Digital Domain with creating animated characters that felt as if they grew out of the LG flat panel display itself. They needed to combine elements of state-of-the-art robotics and future technology. The biggest challenge was giving each character a distinct look and personality without making them feel overly cartoon-like.





 
Client: LG
Agency: BBH, London
Creative Director: Sir John Hegarty
Creative: Jon Fox,
Rik Brown
Production Company: RSA
Director: Carl Erik Rinsch
VFX: Digital Domain
Music Artist: The Beach Boys
Song: Good Vibrations

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