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Hannah Lo(馬來西亞自由搏擊運動員)2Nike Zoom Sister One+打造自信女性 342008年1月15日,耐克推出了名為“Be Transformed我的蛻變”的推廣活動。此次活動是為亞太地區(qū)專門打造的,通過展現(xiàn)了當今女性的各種訓(xùn)練方式,展現(xiàn)運動所帶來的巨大變化??這種變化不僅來自體態(tài),更來自女性更加自信的心態(tài)。此次“Be Transformed我的蛻變”活動邀請了那些通過運動而使自己發(fā)生積極變化的女性,讓她們用別具一格的方法來講述各自的經(jīng)歷。整個推廣活動包括印刷廣告、戶外廣告及網(wǎng)站www.nikewomen.com上的動態(tài)廣告,后者通過視頻短片的形式,展現(xiàn)每一位運動員各自變身成為卡通女超人的獨特經(jīng)歷。此次推廣活動是與AKQA和Curious Pictures聯(lián)合制作的,由來自亞太地區(qū)的五位耐克女運動員擔(dān)綱片中角色。AKQA has launched for Nike a new campaign entitled “Be Transformed”, developed exclusively for the Asia Pacific region. The campaign celebrates the transformation of women determined to drive their revolution through sport, becoming stronger and more confident. Featured throughout the campaign is the Nike Zoom Sister One+, footwear designed to give women the most out of their training.CREATIVE/IA/MOTION:Alex Lyman / Aynne Valencia / Bob Hall / Chantal Mora / Derek Rudd / Diana Povieng / Edvin Lee / Elizabeth DoanEllen Karas / Guillermo Torres Troconis / Ian Aldous / Jeremiah Wassom / Jimmy Soat / Justin Fedewa / Kyle YugawaMatt Law / Nate Riley / Neil Robinson / Stephanie Kodeck / Steve ClementsPM/PRODUCERS:Jason Welch / Kevin McGoorty / Mazen Haddad / Nancy Cardillo / Paul Manangan / Rakhee GuptaACCOUNT:Eliana Sur / Hyan Kim / James Jenkins / Stacy WanlessCRD/QA:Evan Lok / Mindy McCutchan / Nelson Shin / Ronnie Liew / Steve Sherwood / Tim Robles / Tore Holmberg
insun
2009年02月12日 00:06