Levi's：解開 UNBUTTONED
BBH Asia Pacific has rolled out a new global creative campaign ? this time fresh work conceived for the Levi’s 501 jean. The creative work, consisting of print and outdoor ads, in store point-of-sale materials and retail window display, is set to rollout first across Asia, followed by Latin America, over the next two months. The visuals were shot in New York City by legendary, award-winning photographer, Mark Seliger. Said BBH Asia’s Regional Executive Creative Director Steve Elrick: “Mark is one of these guys who is on every Agency’s wish list and his books are drooled over in every Agency library. His reputation for capturing beautifully open and realistic portraits through his time at Rolling Stone made him the perfect guy for this project. Good news for us - both he and Levi’s agreed. The team were ecstatic”.
