This installation of mechanical bulls was set up in Dallas, Texas over a 3 day period as a commentary on the state of the economy. Thousands of people saw (and in many cases) rode the bulls. The event capetured the attention of the Dallas media via several newspapers and newscasts.

Advertising Agency: BBDO, New York, USA
Chief Compliance Officers: David Lubars, Bill Bruce
Copywriter: Kara Goodrich
Art Director: James Clunie