Three Drunk Monkeys, Sydney has created a campaign to launch the inaugural World Dog Games, showing the skills required to be Australia's finest canine athlete. Presented by Chugg Entertainment and Purina, the World Dog Games is a three-day arena event, launching in Sydney on 31 October and followed by events in the UK in 2010. The campaign consists of print and outdoor executions, as well as merchandise, including a dog sports drink called K10 and event t-shirts.