比利時人吃很多的蛋黃醬，所以對他們來說，這個廣告還有點意思。但一般人聯(lián)想起蛋黃醬，并沒什么好感，一大盤的蛋黃醬，也不一定能很誘人。一個巧妙的創(chuàng)意，扭轉(zhuǎn)了這個問題。戛納銅獎作品。

In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.

Company: Heinz
Agency: Leo Burnett, Brussels
Country: Belgium