比利時(shí)人吃很多的蛋黃醬，所以對(duì)他們來(lái)說(shuō)，這個(gè)廣告還有點(diǎn)意思。但一般人聯(lián)想起蛋黃醬，并沒(méi)什么好感，一大盤(pán)的蛋黃醬，也不一定能很誘人。一個(gè)巧妙的創(chuàng)意，扭轉(zhuǎn)了這個(gè)問(wèn)題。戛納銅獎(jiǎng)作品。

In Belgium people eat a lot of mayonnaise, so for us this ad is pretty funny. But it’s imaginable others find it disgusting. A plate full of mayonnaise is not very appealing, but the idea behind it is just genious. This ad won a bronze lion at the 2007 Cannes festival.

Company: Heinz
Agency: Leo Burnett, Brussels
Country: Belgium