紐巴倫宣布推出new balance 365,用每年365天的每天一部短片,邀請用戶來思考”平衡”。從今天起,20秒的短片將被放在活動網(wǎng)站http://newbalance365.com/ ,這種”平衡”理念，將融入紐巴倫品牌。

此次Campaign 由Mother New York 和瑞典知名電影導演Jesper Koothoofd一起合作完成！

相關網(wǎng)址: http://newbalance365.com

更多詳情: http://hypebeast.com/2010/02/balance-365-project/

Credits:
Agency:Mother, New York
Client:New Balance
Executive Creative Director:Linus Karlsson
Executive Creative Director:Paul Malmstrom
Art Director:Jed Grossman
Art Director:Mark Aver
Copywriter:Eugene Fuller
Creative Technologist:Rey Peralta
Designer:Derrick Lee
Mother:Imogen Bailey
Strategist:Ben Parker
Agency Producer:Mike Aaron
Assistant Producer:Bryan Reisberg
Editor:Todd Thoenig
Production Company:Little Minx @ RSA
Executive Producer:Rhea Scott
Producer:Emil Kullanger
Director:Jesper Kouthoofd
Editor:Jesper Kouthoofd
Director of Photography:Ola Bergengren
Wardrobe:Marika Akerblom
Set Designer:Marika Akerblom
iPhone App Development:Teenage Engineering
Interactive Agency:Almighty
Studio Director:Paul Larrow
Senior Flash Developer:Matt Lohmann
Technology Manager:Jeff Wilder
Interactive Producer:Ruth Baer