Nike最新的形象廣告，連續(xù)的動(dòng)作和清晰的殘影讓人為之讚嘆，強(qiáng)烈的節(jié)奏和具沖擊性的動(dòng)感讓人感動(dòng)，最大的敵人是自己要超越的目標(biāo)也是自己，這種超越極限的運(yùn)動(dòng)家精神在影片中表露無(wú)疑，片中許多角色都是當(dāng)今世上一等一的運(yùn)動(dòng)員，像是Lance Armstrong, LaDanian Tomlinson, Maria Sharapova和Rampage Jackson等等。配樂(lè)的則是英倫樂(lè)團(tuán)The Hours的“Ali in the Jungle”

From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It& #39;s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.

"It& #39;s not how you start, it& #39;s how you finish. It& #39;s not where you& #39;re from, it& #39;s where you& #39;re at. Everybody gets knocked down, how quick are you going to get up?"

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Credits:
Agency: Wieden + Kennedy, Portland
Client: Nike
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Alberto Ponte
Creative Director: Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O& #39;Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Cherie Appleby
Agency Producer: Shannon Worley
Director: Brian Beletic
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Visual Effects: MassMarket
Music: Ali in the Jungle by THE HOURS.