Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

“請幫助我們治愈化妝品試驗(yàn)的受害者。只要發(fā)送短信到48585，捐出1歐元，就能幫助我們建立一個動物康復(fù)中心。”

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009