STIHL Leaf Blowers 落葉日歷:Autumn Calendar 2010,2010年秋季日歷
這大概是最有意境的日歷了,如同寒風(fēng)蕭瑟中樹葉從枝頭掉落,落葉日歷 (STIHL Leaf Blowers)每天也會掉下一片“葉子”,那是當(dāng)日的日歷——怎么做到的?原來,日歷上方隱藏著某種機(jī)械結(jié)構(gòu),就像是一把隨著時間周而復(fù)始切割紙片的“刀”,恰好可以在一天結(jié)束時把當(dāng)天的日歷從“根”上切下來~
很贊是吧?不過,遺憾的是,這份日歷其實是德國廣告公司Euro RSCG Duesseldorf為落Stihl公司制作的一個創(chuàng)意廣告——而后者,是生產(chǎn)落葉清掃機(jī)的~ ^ ^
STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009
