這大概是最有意境的日歷了，如同寒風蕭瑟中樹葉從枝頭掉落，落葉日歷 (STIHL Leaf Blowers)每天也會掉下一片“葉子”，那是當日的日歷——怎么做到的？原來，日歷上方隱藏著某種機械結構，就像是一把隨著時間周而復始切割紙片的“刀”，恰好可以在一天結束時把當天的日歷從“根”上切下來~

很贊是吧？不過，遺憾的是，這份日歷其實是德國廣告公司Euro RSCG Duesseldorf為落Stihl公司制作的一個創(chuàng)意廣告——而后者，是生產落葉清掃機的~ ^ ^

STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009