W+K倫敦團(tuán)隊剛奉送了他們新鮮出爐的Honda廣告 “Everything（一切）”，非常出彩的作品，并于2010年1月18日在詹姆斯·卡梅隆的《阿凡達(dá)》首映上正式播出。廣告展示了Honda在技術(shù)領(lǐng)域的深度和廣度。從沙灘車、船用發(fā)動機到摩托車甚至人工智能。影片強調(diào)了Honda如何通過在寬廣的知識和技能中提取精華并應(yīng)用到現(xiàn)代的車中，并著重強調(diào)是英國出品的Civic。干的漂亮！

Our W+K London team just sent us the new film for Honda, ‘Everything’ and it is truly an awesome spot. It will air on UK TV on 18th January 2010 during the premiere of James Cameron’s ‘Avatar’. The film showcases the breadth of Honda’s engineering experience; from ATVs, to marine engines, to motorcycles, and the humanoid robot, ASIMO. The film highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today - focusing in particular on the British-built Civic. Well done W+K London!

附  Honda合唱團(tuán)TVC

再元老級——拍了606次的HONDA TVC