A couple of days we posted the non-profit campaign of the Brazilian government, warning people about the dangers that are passed along by your hands, bacterias. We don’t know who was first, but the same idea has been used for Kimberley-Clark, a hygiene-manufacterer promoting its hand-wash soap.

“One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.”

Company: Kimberley-Clark
Agency: Ogilvy, Costa Rica
Country: Costa Rica