We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.

“Open late. Now open until 4AM every night. Burger King. Have it your way.”

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez