巴塞羅那Elisava設(shè)計(jì)學(xué)院廣告運(yùn)動:我不是藝術(shù)家!
編輯:Vivian
設(shè)計(jì)師等于藝術(shù)家——嗎?巴塞羅那Elisava設(shè)計(jì)學(xué)院SAY NO。通過世界上最重要的設(shè)計(jì)、傳播、時(shí)尚雜志(例如Creative Review, Print, I-D……),Elisava替設(shè)計(jì)師大聲宣稱“I’M NOT AN ARTIST”。在這家學(xué)院,曾經(jīng)“陽春白雪”的藝術(shù)和人間煙火緊密結(jié)合,學(xué)校則是向勞動力市場輸送專業(yè)人才的機(jī)構(gòu)。
該廣告運(yùn)動網(wǎng)站:http://iamnotanartist.org/index.php
International campaign launched through the most important magazines in the world in the sector of graphic design, communications and trends (Creative Review, Print, I-D…). The campaign questions the idea of designers as artists, defining them as workers, professionals, ironically using highly “artistic” executions and positioning the school as a place that introduces professionals for the labour market.
Advertising Agency: Soon in Tokyo, Barcelona, Spain
Directors: Johnny Kelly, Matthew Cooper
Creative Directors: Angelo Palma, Javi Donada
Copywriter: Angelo Palma
Designer: Thiago Monteiro
Designer: Javi Donada
