Warburtons bread TVC: we care
編輯:Ramble
輕松、愉悅,不乏智慧。加之置于充滿二戰(zhàn)調(diào)調(diào)的背景下,除了趁機(jī)表達(dá)品牌在戰(zhàn)爭(zhēng)期間對(duì)社會(huì)的貢獻(xiàn),更是很好的擺脫了端起架子說(shuō)教的笨拙,展現(xiàn)靈思敏捷的溝通和渲染。
We Care Because Our Name& #39;s On It. 簡(jiǎn)單直白的Slogan,讓艱深的品牌回歸本意,真誠(chéng)的承諾有時(shí)候比大承諾更能讓人點(diǎn)頭認(rèn)可。
Company: Warburtons bread
Agency: RKCR/Y&R
Country: United Kingdom
What a lovely commercial for Wardburtons Bread, it kind of reminds you of ‘Band of Brothers’, a top series on HBO. It’s been some time since we’ve seen some good work from the UK, but this one is pretty good. Unfortunately it doesn’t even get close to the Belgian campaign about bread Rindert posted earlier today.
What a lovely commercial for Wardburtons Bread, it kind of reminds you of ‘Band of Brothers’, a top series on HBO. It’s been some time since we’ve seen some good work from the UK, but this one is pretty good. Unfortunately it doesn’t even get close to the Belgian campaign about bread Rindert posted earlier today.
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