Dubbed "Wonder-full", the spot is the first of Samsung& #39;s 2010 "Dedicated to Wonder" campaign that features a family of three who, on a visit to an aquarium, conduct the improbable feat of slicing out a large cube of water, fish intact, lashing it to the roof of their car and driving it home, where the father sets the square on the living room entertainment center and compresses it into the new ultra slim Samsung 3D LED TV. As the family relaxes on the couch, Samsung 3D active glasses on, a stream of sea creatures pours from the screen and appears to hover over them in the living room, giving the sensation of 3D action even to viewers watching in 2D.

 

Advertiser: Samsung
Brand: Samsung 3D LED TV
Advertising Agency: Leo Burnett, USA
EVP/ Executive CD: Bob Price
Executive CD: Mark Gettner
CD: Mike Doyle
SVP/ EP: Vincent Geraghty
SVP/Account Director: Trent Buterbaugh
Account Director: Melanie McCord Behling
Prod Company: Rabbit
Director: TWiN
DP: Mauro Fiore
EPs: Douglas Howell, Joby Barnhart
Head of Production: Jeff Sommar
Producer: Shelby Ross
Production Supervisor: Jay Spangler
Asst. Production Supervisor: Lana Greenaway
Editorial: union Editorial
Editor: Jim Haygood
EP: Michael Raimondi
Post/Effects: Digital Domain