寶路（Pedigree）狗糧TVC：越慢越銷魂
編輯：Vivian
不是球迷，但愛看體育頻道剪輯的“精彩瞬間”，慢動(dòng)作+表情特寫+背景音樂三大法寶一祭出，這些賽場精英馬上顯得悲壯激動(dòng)又煽情——那么，當(dāng)你從一只狗狗的臉上捕捉到同樣真實(shí)而細(xì)膩的內(nèi)心情感，只會(huì)更有FEEL。導(dǎo)演以超級(jí)慢動(dòng)作拍攝完“捕捉”和“跳躍”兩大動(dòng)作后，將其整合為以上這支完整、動(dòng)人的寶路廣告片。
慢動(dòng)作是個(gè)好東西，宜室宜家宜耍帥，具體耍帥指南參見周星星各大影片。
Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.
The director was initially charged with shooting two spots, a "Catch" and a "Jump" execution. The director says: "The & #39;Catch& #39; spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs& #39; eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog& #39;s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs& #39; athleticism and their emotive personality in slowed time."
Agency:TBWA, Toronto
Client:Pedigree
Creative Director:Mark Biernacki
Copywriter:Mark Biernacki
Creative Director:Steph Mackie
Art Director:Steph Mackie
Producer:Margaret John
Sound:Andrew Harris
Editor:Chris Parkins
Flame Artist:Mike Bishop
Director:Bob Purman
Director of Photography:Bob Purman
Production Company:Imported Artists Film Company
