Kleenex舒潔，不僅擦拭眼淚，更撫平情緒，‘Let It Out and Feel Better For It’。

 Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

延伸閱讀：

   金佰利公司Kimberly-Clark成立于1872年，全球最大的紙巾生產(chǎn)廠商和全美第二大家庭和個(gè)人護(hù)理用品公司，旗下囊括Kleenex舒潔、瞬吸藍(lán)、高潔絲、好奇等世界知名品牌。

   金佰利還是名列《財(cái)富》雜志500家大公司之一，自1983年以來(lái)，一直被《財(cái)富》雜志評(píng)為最值得敬佩的公司之一。營(yíng)業(yè)額近160億美元，在37個(gè)國(guó)家設(shè)有生產(chǎn)設(shè)施，產(chǎn)品銷(xiāo)往150多個(gè)國(guó)家和地區(qū)，全球員工將近57000人。

   1996年進(jìn)入中國(guó)市場(chǎng)以來(lái)，致力于長(zhǎng)期發(fā)展戰(zhàn)略。截至目前，金佰利中國(guó)近3000名員工，投資規(guī)模達(dá)20億人民幣。在北京、南京、上海、廣州等地?fù)碛?家生產(chǎn)機(jī)構(gòu)。07年更是贊助了由周杰倫等明星領(lǐng)銜主演的《大灌藍(lán)》。

附帶JWT Beijing創(chuàng)作的Kleenex舒潔系列平面廣告：

   Advertising Agency: JWT, Beijing, China

   Creative Director: Jordan Xue

   Art Director: Dechun Qiu

   Copywriter: Su Wang

   廣告商: 智威湯遜, 北京，中國(guó)

   創(chuàng)意總監(jiān): Jordan Xue

   藝術(shù)總監(jiān): Dechun Qiu

   文案: Su Wang