屢獲殊榮的Honda Impossible Dream II 電視廣告(2010年加強(qiáng)版)
編輯:Ramble
昂揚(yáng)的音樂(lè)中,Honda熱氣球于瀑布之下、水霧之中緩緩升起,白底紅字的The power of dreams醒目的映入眼簾。這是Honda大名鼎鼎的《Impossible Dream》廣告片的結(jié)尾。但,這并不是終結(jié)版,2010年,這條片子老樹(shù)發(fā)新枝,“夢(mèng)想”號(hào)又一次出發(fā)了。。。
屢獲殊榮的Honda本田《Impossible Dream》電視廣告于4月26日推出2010擴(kuò)展和增強(qiáng)版,這個(gè)2分30秒的廣告由 Wieden & Kennedy London操刀創(chuàng)作,廣告歌曲使用了Andy Williams的 一首曲調(diào)悠揚(yáng)的歌曲《The Impossible Dream》,配合著史詩(shī)般演繹的Honda歷史進(jìn)程,讓人不禁意氣奮發(fā)、蕩氣回腸。從中進(jìn)一步感受了Honda始終如一的《The power of dreams》的品牌主張。這一廣告片5年來(lái)影響遍及全世界,橫跨28個(gè)市場(chǎng),包括了英國(guó)、荷蘭、意大利等地區(qū)。2010年,這條片子又一次煥發(fā)生命力,新版將原版2分鐘的片子擴(kuò)充為2分30秒,出現(xiàn)了一些新元素,比如Honda飛機(jī)、機(jī)器人Asimo、天體泡湯等新元素,使得整體更加立體豐富。
話不多說(shuō),請(qǐng)看片:
LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April).
The two-and-a-half minute ad, created by Wieden & Kennedy London, uses Andy Williams' version of 'The Impossible Dream' song and continues to use the brand's strapline, 'The power of dreams.'
The ad comes five years after the original campaign and forms part of an international rollout across 28 markets, including the UK, Italy and the Netherlands.
Executive Creative Director: Johnnie Burn/Jack Sedgwick
Creative Director: Tony Davidson/Kim Papworth
Copywriter: Sean Thompson/Kim Papworth
Art Director: Chris Groom/Tony Davidson
Agency Producer: Julia Methold
Account Supervisor: Francesca Sellers
Advertiser's Supervisor: Matt Coombe
Director: Ivan Zacharias
Producer: Nick Landon
Lighting Cameraman: Jan Velicky
Editor: FILIP MALASEK
Keywords: honda, impossible, dream, wieden, kennedy, andy, williams, power, of, dreams
附2分鐘版一戰(zhàn)成名的《Impossible Dream》TVC :
