Client: Apple
Title: What is iPad?
Agency: TBWA\Media Arts Lab, Los Angeles
Production Company: Epoch Films, Los Angeles
Director: Jessica Sanders
Chief Creative Officer/Executive Creative Directors: Duncan Milner, Eric Grunbaum, Scott Trattner
Creative Directors/Associate Creative Directors: Jason Sperling, Chuck Monn, Demian Oliveira
Copywriters: Eric Grunbaum, Ted Kapusta
Agency Producers: Hank Zakroff, Nathan Nowak
DP: Nicole Whitaker
Editor: Glenn Martin @ Nomad
Post-Production: D-Train, Company 3
Artists: Ben Gibbs, Stefan Sonnenfeld

The commercial titled What is iPad? was done by TBWA\Media Arts Lab advertising agency for Apple iPad (APPLE company) in USA. It was released in the May 2010. Business sector is Home electronics & audio-visual.