編輯：Ramble

看來3D技術已經(jīng)勢不可擋了，Samsung 在阿姆斯特丹3D驚艷的新鮮還未過去，新玩意立馬登場了。這次主角換成了BMW，為了推介BMW X1 JOY的主張，地點換到了新加坡，從建筑周邊環(huán)境來看，顯然更加繁華熱鬧，更聚焦了，體量變大了，觀眾變多了，號稱是Asia's 1st （亞洲第一）。此次騷包運動由新加坡Publicis策動。

Watch as BMW transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
Witness Joy coming alive at Suntec City, Towers 2 & 3.

Keywords: BMW, JOY, 3D, Building projection, Singapore, Suntec City, JOY 3D, JOY3D, BMW Asia, BMW X1, projection, 3D projection, nuformer, Publicis, talking buildings, Efficient Dynamics

The commercial titled Asia's 1st Interactive 3D Building Projection was done by Publicis Asia advertising agency for BMW X1 (BMW company) in SINGAPORE. It was released in the May 2010. Business sector is Cars.