耐克日本已為國際足聯(lián)2010世界杯，推出了由巴西裔日本偶像足球員Marcus Tulio Tanaka主演的，名為‘書寫未來’的全球推廣活動(dòng)。

該活動(dòng)信息可通過Nike Japan's website nike.jp/football/future/網(wǎng)站獲取。耐克的創(chuàng)意代理威登肯尼迪東京利用推特網(wǎng)站邀請(qǐng)公眾上傳他們支持世界杯的評(píng)論。最佳評(píng)論將在活動(dòng)期間通過四個(gè)階段被篩選。

最佳評(píng)論將印刻在放置于耐克原宿店的真人規(guī)格的Tanaka雕像上。四臺(tái)攝像機(jī)將記錄最佳評(píng)論印刻在雕像上的那一刻。該活動(dòng)將于7月17日截止。 

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Translated synopsis:
I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
One game.
One play.
And everything will change.
Marcus Tulio Tanaka
Write the future.


Credits:
Project Write the future. Marus Tulio Tanaka
Client Nike Japan
Creative agency Wieden+Kennedy Tokyo
Executive creative directors Frank Hahn, Naoki Ito
Art director Naoki Ga
Copywriters Hiroshi Kuyama, Takayuki Rokutan
Agency producers San Takashima, Takayuki Rokutan, Shig Seng
Production Companies Taiyo Kikaku Film Rhizomatiks, Kawasaki, Limb Co, Timetron
Exposure Online, in-store