W+K Portland: Old Spice "Stormyweather21"
據Campaign brief報道，由波蘭Wieden+Kennedy制作的Old spice“Smell Like A Man,Man.”廣告不但精彩，而且大大推動了產品銷售。
最新作品：
Old spice今年二月推出的首支廣告在7月的戛納國際廣告節(jié)上摘取影視類全場大獎。據Old spice發(fā)言人透露，Old spice現已成為美國銷售第一的男士沐浴和體香品牌，他同時不無興奮地表示雖然具體市場數據暫不能公布，但廣告推出后帶來的瘋狂銷售增長足以讓他們合不攏嘴。
Isaiah talks to YOU!!!Just when you were recovering from Isaiah Mustafa's latest round of ab flexing in Wieden + Kennedy's new Old Spice ads, the brand's frontman is back for more, this time, talking to his fans directly via video responses to comments he's received on Youtube and on Twitter. So far, he's already reached out to the likes of everyone from Stormyweather21 and thatpartylastnigh to The Ellen Show and even, yours truly. According to art director Craig Allen, the agency and Mustafa will be doing a marathon of responses through tomorrow, so tune into the Old Spice YouTube page to see if Isaiah will single you out.
相關網址: http://www.youtube.com/user/oldspice
Facebook網址: http://www.facebook.com/OldSpice
Credits:
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Copywriter: Eric Kallman
Copywriter: Jason Bagley
Copywriter: Craig Allen
Copywriter: Eric Baldwin
Art Director: Craig Allen
Art Director: Eric Baldwin
Art Director: Eric Kallman
Art Director: Jason Bagley
Interactive Producer: Ann-Marie Harbour
Executive Creative Producer: Mark Fitzloff
Executive Creative Producer: Susan Hoffman
Global Integrated Creative Director: Iain Tait
Developer: Trent Johnson
Developer: John Cohoon
Digital Strategy: Dean McBeth
Digital Strategy: Josh Millrod
Director of Interactive Production: Cheryl Nordin
Production Company: Dont Act Big
Executive Producer: Emily Fincher
Line Producer: Bernadette Spear
Editorial Company: Kamp Grizzly
Talent: Isaiah Mustafa
