“Faster than what you do fast.”

Campaign for Sofia Express, a line of ready meals that can be prepared by simply popping them in the microwave.

Advertising Agency: SanchoBBDO, Bogotá, Colombia
VIce-President Creative Director: Giovani Martinez, Hugo Corredor
Creative Directors: Freddy Mendez, Mauricio Silva
Art Director: Diego Santamaría
Copywriter: Felipe Salazar Rodríguez
Illustrator: Paula Bossio