意大利知名時裝品牌DIESEL 2010年春夏廣告的主題是“Be Stupid”。自去年9月，DIESEL將創(chuàng)意業(yè)務(wù)交給了英國的廣告公司Anomaly后，這算是是Anomaly為DIESEL推出的第一波作品，但依舊秉承了DIESEL一貫天馬行空的廣告風(fēng)格，并加入了耐人尋味的哲理在其中。
　 在多廣告作品中，DIESEL用不同的主題闡述了“愚蠢”帶給人的最單純的感悟。每副充滿故事性的作品都在告訴人們一個同樣的道理：保持一顆 “愚蠢”的心，你將能夠感受到更多。文案與畫面的搭配也恰到好處--雖然廣告的主題是“BESTUPID”，但每個聰明的人在看過之后，相信都會發(fā)出會心的一笑。

Anomaly is launching its first work for Diesel, a campaign that encourages consumers to “be stupid”. Diesel consolidated its global advertising account into Anomaly in September. The campaign, entitled be stupid, was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.

Like balloons, we are filled with hopes and dreams
But. Over time a single sentence creeps into our lives

Dont be stupid.

Its the crusher of possibility.
Its the worlds greatest deflator.

The world is full of smart people.
Doing all kind of smart things…
Thats smart.

Well,
were with stupid.

Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
but stupid has the balls.

The smart might recognize
things for how they are.
The stupid see things for how they could be.

Smart critiques.
Stupid creates.

The fact is
if we didnt have stupid thoughts
wed have no interesting thoughts at all

Smart may have the plans…
but stupid has the stories.

Smart may have the authority
but stupid has one hell of a hangover

Its not smart to take risks…
Its stupid.

To be stupid
is to be brave

The stupid isnt afraid to fail.
The stupid know there are worse things than failure…
like not even trying.

Smart had one good idea,
and that idea was stupid.

You cant outsmart stupid.
So dont even try.

Remember
only stupid can be truly
brilliant

So,
BE STUPID

http://www.diesel.com/be-stupid
Advertising Agency: Anomaly, London, United Kingdom