Defy things
You are the rules, according to this Nike/Footlocker spot for the AirMax 90 from Wieden London.

Credits:
Agency:Wieden + Kennedy, London
Client:Nike/Foot Locker
Creative:Darren Wright
Creative:Frank Ginger
Creative:Karen Jane
Producer:Ryan Chong
Production Assistant:Kate Ashton
Production Company:Factory Films
Producer:Jon Adams
Production Manager:Carolyn Greig
Director of Photography:Will Bex
Post Production Facility:The Mill
Lead Flame Artist:Adam Grint
Assist Flame Artist:Gareth Brannen
Telecine:James Bamford
Online Producer:Chris Batten
Edit Facility:Final Cut
Editor:Suzie Davis
Sound Facility:Factory Studios
Sound Engineer:Anthony Moore

VIAl: Duamu20