文/VIVI

初看這幅作品，不太明白好在哪里，直到看到澳大利亞地標(biāo)、原住民心中圣地——艾爾斯巖（Ayers Rock）的照片。

AMRRIC是一項針對澳大利亞偏遠(yuǎn)原住民社區(qū)開展的“愛犬總動員”伴侶動物健康項目。廣告中的狗狗，擺出了形似艾爾斯巖的POSE，原住民圣地+狗，雖是靜態(tài)，卻有了蒙太奇效果，畫面結(jié)合文案則清晰地做出了廣告訴求：每售出一包Drontal狗糧，就會有一美元捐給AMRRIC，幫助原住民社區(qū)的犬類保持健康。

艾爾斯巖（Ayers Rock）

原文：

With every pack of Drontal dog food purchased 1$ will go to AMRRIC to help dogs in indigenous communities. To promote this they made this cool print ad. The dog lying on the ground resembles Ayers Rock, also know as ‘Uluru’. It is a sacred place for Aboriginals. Uluru is considered one of the great wonders of the world and one of Australia‘s most recognizable natural icons.

Company: Drontal
Agency: Grey Healthcare Group, Sydney
Country: Australia