文/VIVI

個(gè)性、創(chuàng)意、人性化，這些已經(jīng)有點(diǎn)“陳詞濫調(diào)”的VI設(shè)計(jì)原則，對(duì)于醫(yī)院這種傳統(tǒng)意義上專業(yè)而冰冷的機(jī)構(gòu)，適用度似乎并不高。其實(shí)，創(chuàng)意與專業(yè)，從來(lái)就不矛盾，看看這家以色列動(dòng)物醫(yī)院是如何將二者結(jié)合的。

這家醫(yī)院覆蓋的科目廣泛，因此，每位醫(yī)生的名片上印有其專攻方向的動(dòng)物形象以示區(qū)別，你治什么就是什么，又或者印上他/她最喜歡的動(dòng)物?；顫姟⒅庇^之余，動(dòng)物形象以X片的形式展現(xiàn)，更與醫(yī)院本身具有的專業(yè)形象契合。

原文：

The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.

Company:Kitchen Aid
Agency: BBR Saatchi & Saatchi Tel Aviv
Country: Israel