文/VIVI

好的廣告應(yīng)該如此——把要說的說完，讓點(diǎn)評(píng)者無話可說。
所以我只能說，也許我們?cè)搶W(xué)習(xí)的，是如何將車禍、瞌睡等等元素，集中在這樣一個(gè)小小的范圍內(nèi)呈現(xiàn)，讓肇事者與觀眾，雙雙無處可逃。
最后，為了彌補(bǔ)冷場(chǎng)的尷尬，讓我們來唱一句應(yīng)景的歌吧，“忽然天亮，忽然天黑，諸如此類……”

Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project

Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich