正當 NBA「小皇帝」詹姆斯（LeBron James）新一代戰(zhàn)鞋LeBron 8推出的同時，Nike Basketball 也推出詹姆斯的全新廣告《Rise》。宣布一個新的LBJ誕生。
 

以下為Nike官方說明：
“勒布朗做過什么或者沒做過什么都不是這部視頻的內容，這部視頻所描述的是人們對他的期待與他對自己的期待之間的沖突。他該何去何從？誰都不知道答案。”

相關網(wǎng)址: http://nikebbn.com.cn/lebron_index.php

Credits:
Agency: Wieden + Kennedy, Portland
Client: Nike
Creative Director: Alberto Ponte, Ryan O'Rourke
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Producer: Erika Madison
Executive Creative Director:Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Dina Oberley
Director of Photography: Sal Totino
Editorial Company: Spot Welders
Editor: Robert Duffy
Post Producer: Carolina Wallace
Post Executive Producer: David Glean
Assistant Editor: Healy Snow
VFX Company: Public
VFX Supervisor: Tony Smoller
Flame Artist :James Allen
VFX Producer: Rachel Kaminek
Sound Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Caitlin, Ceinwyn Clark
Song: "Crockett's Theme" by Jan Hammer
Color Correction: Company 3
Colorist: Dave Hussey
Mix Company: Lime
Mixer: Loren Silber, Mark Meyuhas
Producer: Jessica Locke

via Duanmu.net