又一個(gè)絕佳的環(huán)境媒體創(chuàng)意。

見(jiàn)過(guò)007和同伴們是怎么接頭的嗎？

聽(tīng)說(shuō)過(guò)同類之間的特殊磁場(chǎng)嗎？

作為一家提供安全服務(wù)的國(guó)際公司，Supreme Security常年需要經(jīng)過(guò)特訓(xùn)的專門(mén)人才。在瑞士，符合這項(xiàng)職位要求的人才本就不多，且他們往往傾向于成為邊境巡邏員或?yàn)闄C(jī)場(chǎng)警察。針對(duì)上述情況，Supreme Security發(fā)動(dòng)自己的雇員成為活動(dòng)的招聘廣告，當(dāng)他們出差時(shí)，這個(gè)金屬片就會(huì)放在手提行李里。（效果如圖）唯一接收到這一暗語(yǔ)的，正是他們的目標(biāo)——機(jī)場(chǎng)警察。瞬間，他就，懂了。

Supreme Security只花了5000瑞士法郎的預(yù)算，就在兩個(gè)月內(nèi)招聘到了8名高素質(zhì)雇員。更重要的是，這種招聘手法，真正“使平靜的街道化為繽紛的劇場(chǎng)”，連空氣中都充滿了革命浪漫主義氣息！

Supreme Security is an international company that offers security services that range from personal security to dog squad assignments – as well as access and baggage checks. In providing these services Supreme Security continually needs specially trained personnel. Only a few specialists can fulfill this narrow job profile in Switzerland. And they tend to work ln the border patrol or as airport police. That’s why Supreme Security has started to equip their own employees with machined metal bars, which they take with on business trips in their hand luggage. With a production budget under 5000 Swiss francs Supreme Security was able to recruit eight highly qualified employees in two months.

Advertising Agency: Advico Y&R, Zurich, Switzerland
Creative Directors: Lars Blöchlinger, Philipp Skrabal
Copywriter: Andi Portmann
Art Directors: Isabelle Hauser, Björn Blöchlinger
Designer: Annik Weber
Consultant: Daniela Britt