Tribal DDB推出飛利浦靈感視界
上海，2010年12月8日電—Tribal DDB上海為中國飛利浦照明推出了一個(gè)全新的、卓越的項(xiàng)目：靈感視界。作為一個(gè)綜合性的互動網(wǎng)絡(luò)平臺，靈感視界提供了廣泛的信息和資源，尤其迎合了富有創(chuàng)造力的專業(yè)人士用LED照明取得最佳的創(chuàng)新立異效果的需要。
靈感視界是企業(yè)對企業(yè)的平臺，該平臺將成為中國設(shè)計(jì)和建筑界精英們獲取知識、創(chuàng)造力和人際溝通的重要平臺。它的服務(wù)目標(biāo)主要為三大人群：建筑師、室內(nèi)設(shè)計(jì)師和燈光設(shè)計(jì)師。通過靈感視界，富有創(chuàng)造力的專業(yè)人士可以和飛利浦就通過燈光的使用，提高室內(nèi)設(shè)計(jì)、建筑設(shè)計(jì)和風(fēng)景設(shè)計(jì)方面進(jìn)行共享和合作。
該平臺將通過一些中國最好的案例研究，全球照明趨勢，設(shè)計(jì)和產(chǎn)品應(yīng)用的業(yè)內(nèi)專家的思想才智等等的展示，使得使用者們大受啟發(fā)。此外，網(wǎng)站的使用者們還可以相互觀摩專業(yè)作品，分享各自的觀點(diǎn)。
“靈感視界將提供一個(gè)獨(dú)一無二的以中國為中心的溝通平臺，以便富有創(chuàng)造力的專家們在內(nèi)部以及和中國飛利浦之間加強(qiáng)合作。這還是一個(gè)證明飛利浦正在努力促進(jìn)和富有創(chuàng)造力的專家們的更加緊密合作的例證，”飛利浦大中華區(qū)市場總監(jiān)Bert van den Berg 說，“Tribal DDB上海和飛利浦緊密合作，繼續(xù)為我們提供靈活有效的解決方案，因此它非常了解我們的需求，也非常了解我們在價(jià)值鏈中的主要股東的需求。”
“我們的目標(biāo)是成為我們的主要股東們的忠實(shí)的、重要的業(yè)務(wù)伙伴。我們想通過激發(fā)和提升富有創(chuàng)造力的專家們，以達(dá)到與他們建立更深的、更長期的合作關(guān)系的目的。靈感視界是我們的一筆寶貴的財(cái)富，它將飛利浦和這些具有高度創(chuàng)造力的人群緊密聯(lián)系起來，”Tribal DDB上海的常務(wù)董事Jit Hoong Ng 說。
靈感視界網(wǎng)站：http://www.lighting.philips.com.cn/lightcommunity/index.wpd
About Tribal DDB China
Tribal DDB China, part of DDB Greater China Group, is a full service digital agency offering the highest levels of strategic insight and creativity in digital media. Key clients include McDonald’s, Volkswagen, Philips Consumer Electronics, Philips Lighting, C&A, Johnnie Walker and ACER China. Tribal DDB Shanghai was ranked 2nd best Digital Agency in China in 2010 by China Advertising Magazine.
About Tribal DDB Asia-Pacific
Tribal DDB Asia Pacific is comprised of 17 offices in 11 countries. As a dedicated digital agency, we nurtureexcellence in; technology, CRM, e-commerce, health, search, consulting, ROI, gaming, mobile and social media. Our core centers support offices around the region and extend across the global network. Tribal DDB was awarded the coveted title of Digital Agency of the Year Asia Pacific in 2009 by Media magazine.
Key clients include; J&J, McDonald’s, Philips, Volkswagen, Tourism Australia, Financial Times and Reliance. Regionally, campaigns for the likes of McDonald’s, Philips, Telstra, J&J and Volkswagen continue to be recognized for their outstanding local insight and innovation.
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and Asia-Pacific region. The first digital agency to win the Grand Prix in Film for Philips Cinema 21:9 at the International Advertising Festival at Cannes in 2009, Tribal DDB was also the first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.
