文/VIVI

朦朧美是攝影師和PS人員的事，作為單純的相機(jī)，清晰仍是其生命線。

為了讓人知道它可以做到多清晰，萊卡用37.5兆像素的鏡頭拍攝了許多墻面、籬笆等的細(xì)節(jié)，然后將照片掛到原取景處，與人們一起發(fā)現(xiàn)身邊風(fēng)景的未知部分。

環(huán)境媒體創(chuàng)意廣告，也可以這么簡(jiǎn)單。

Leica, the German camera company, worked with Advico Y&R to demonstrate the Leica S2′s high resolution zoom in a series of outdoor posters featuring the claim, “Schärfste Details” (Sharpest Details). The posters, shown here in actual location, provide razor sharp close ups of the walls and fences on which they are placed, provided with a very expensive camera with 37.5 megapixel resolution. The campaign, which won Gold for Print at the 2010 Epica Awards, follows on from the 2007 campaign for the more affordable Leica V-Lux 1 with 12x Optical zoom.