Repromed:Don’t Waste Your Sperm
文/奈
如果拿到一本著名的男性雜志,其中一則誘人廣告和其他頁粘黏不清,你會作何感想?
你懂的。
撕開之后,除了一位漂亮的內(nèi)衣模特,還有一則醒目的訊息,“Don’t Waste Your Sperm”(不要浪費你的精子)。這是澳大利亞不孕癥中心Repromed鼓勵人們捐贈精子的一次活動。
在www.becomeadonor.com.au回答11個問題后,男人就能知道自己精子的潛力——也許能比Brangelina(布拉德+安吉麗娜)養(yǎng)更多孩子。
Australian infertility clinic Repromed has challenged readers of popular men’s magazine FHM to put their sperm to good use in a cheeky direct marketing exercise. Attention was drawn to a print advertisement with pages stuck together. Readers were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website, www.becomeadonor.com.au, challenged the men with eleven questions to see if they their sperm had the potential to father more kids than Brangelina. Site users have the option of sharing their eligibility score on Facebook, Twitter or email.
