文/VIVI

年關(guān)將至，送什么禮物給客戶又成了頭疼事。

Kaffeine Communications的立體日歷可供參考。它含有16張獨(dú)立的卡片，合則可以組成中國年歷中的“兔”的形象，分開則是12個(gè)月份牌及4張公司宣傳卡片。

The calendar represents a constructor set made of 16 separate cards with slots which can be joined in any combination. Each card contains a month schedule and an advice about how to make some good. Additional 4 elements are the agency’s business cards. 16 is the quantity allowing constructing a certain figure, e. g. the Rabbit, the 2011’s patron according to Chinese calendar. The main idea of the calendar lies in the possibility to construct one’s year of good deeds. The calendar is Kaffeine Communications advertising agency’s self promo. It was presented as a NY gift to the agency’s clients, partners and friends.

Advertising Agency: Kaffeine Communications, Kyiv, Ukraine
Creative Director: Anze Jereb
Art Director / Illustrator: Denis Pogrebnyak
Copywriter: Nadia Skrynnyk
Published: December 2010